Other Policies

Covid - 19 
Dance Direct  is committed to the highest standards of Health and Safety to ensure we are COVID secure. We regularly update our procedures and are in full compliance with UK Government guidelines.

Control measures already implemented;

  • Risk assessments – evaluation of risk levels and incorporating control measures

  • Safe systems of work – safe method of working; this includes one way systems, compartmentalised packing stations, floor signage and even a personal waist kit bag containing a hand sanitiser and stationery.

  • Hygiene etiquette – education on the importance of hand washing and personal hygiene

  • Information posters – guidance on COVID19 awareness

  • Hand sanitising stations – installed at all entrance and exits

  • Hygiene screens – compartmentalised pods to maximise personal protection

  • One-way systems – to minimise contact between team members

  • Personal protective equipment – if safe distancing cannot be achieved, face masks and disposable gloves are used.

  • Independent audit – external auditors have reviewed and documented report.

In addition to these comprehensive arrangements we continue to react in accordance with the latest COVID-19 UK Government guidance.

On behalf of the business and team we thank you for your continued custom and support during these times and look forward to welcoming you back to our even safer business.

Corporate & Social Responsibility

Behaving Responsibly

Dance Direct (DD) has a long tradition of doing the right things for the right reasons. Since Cedric Grosjean started the business over 20 years ago, we have sought to do business in the correct and proper way.

Doing business the right way means more than being fair with your customers and staff, it means being a good citizen, behaving in an ethical manner in all aspects of the world we live in.

We at DD believe we operate in a very principled way, and would like to share some of our initiatives with you.

Ethical Business

Honesty and respect

We believe in dealing in an open and honest manner with our customers and staff. We treat everyone we come into contact with in a respectful manner.

Ethical sourcing

DD seeks to be an ethical organisation which only uses suppliers of the highest reputation and quality standards. If any allegations are made against a supplier in relation to the unfair or illegal treatment of workers, DD shall investigate the allegation and work with that supplier in resolving any issues.

Our Commitment to Privacy

At DD, we are committed to protecting your privacy. We welcome the changes to the data protection laws which we believe will bring about positive changes for organisations and individuals. We have been updating our policies and procedures to bring them in line with the new General Data Protection Regulation.

We will only use your information in line with our Privacy Policy. So for example, we use the information we collect about you to process orders and to inform you about developments. When you order, we need to know your name, email address, delivery address, credit or debit card details which allows us to process and fulfil your orders and to notify you of your order status. We also ask for your telephone number, this lets us contact you urgently if there is a problem with your order.

The law requires us to keep your data safe and secure and all data provided to DD is treated with the utmost sensitivity. Data is coded using advanced techniques and is transferred via a maximum safety connection (SSL). Any account information provided can only be read by DD authorised computer terminals and staff.

We may use your shopping history to help us advise you about merchandise that might interest you. We may also use the information we collect to occasionally notify you about important functionality changes to the website and special offers we think you will find valuable. If you would rather not receive this information, please send an email to e-mail(?) and you can also unsubscribe at any time using the links at the bottom of the emails we send you.

We only share your personal information with companies who provide services to us. For example when taking address details from you we do not pass these to third party companies other than for the purposes of delivery via carriers. We never share your email address or any telephone numbers given to us with third parties for marketing purposes.

If you would like to see our Privacy Policy, it is available here(link). It gives you important information about how we use your personal data, who we may share it with and your rights.

Environmental Sustainability

Commitment to Environmental Management

The Proprietors of DD have resolved that environmental responsibility is important to them and their business. The business and its senior managers and employees will therefore promote that responsibility and develop sustainable practices throughout the business.

Our Policy is to:

Wholly support and comply with or exceed the requirements of current environmental legislation and codes of practice.

Minimise our waste and then re-use or recycle as much of it as possible.

Minimise energy and water usage in our buildings, vehicles and processes in order to conserve supplies and minimise our consumption of natural resources especially where they are non-renewable.

Operate and maintain company vehicles with due regard to environmental issues as far as reasonably practical and encourage the use of alternate means of transport and car sharing as appropriate.

Apply the principles of continuous improvement in respect of air, water, noise and light pollution from our premises and reduce any impacts from our operations on the environment and local community.

As far as possible purchase products and services that do the least damage to the environment and encourage others to do the same.

Assess the environmental impacts of any new processes or products we intend to introduce in advance.

Ensure that all employees and outside contractors understand our environmental policy and conform to the high standards it requires.

Address complaints about any breach of an environmental policy promptly and to the satisfaction of all concerned.

Update our environmental policy annually in consultation with staff, associates and customers.

Ensure that our policy is available to the public.

Use of Recycled Material and Recycling

We are very aware of our impact on the environment and aim to keep waste to a minimum in both the products we sell, and the products we use.

We also have in place a strict recycling policy in the office, with separate bins around the building for different recyclable materials, from paper to ink cartridges and batteries.


We use recycled or sustainable (PEFC or FSC) paper for all our corporate stationery, and monitor its usage to ensure our waste is reduced.

All paper or card we purchase should be recyclable or biodegradable.

We recycle all of our office paper, shredding all confidential documents. All non-confidential paper is recycled by the local council.


Our cardboard boxes are 100% recycled. The tape we use is paper rather than plastic to aid in recycling by our customers.

All cardboard packaging we receive is flattened and recycled.

IT Equipment

We recycle all of our ink toner cartridges in special bins around the building.

All non-repairable electrical and electronic appliances are disposed of in accordance with WEEE regulations.

Data Cleansing

Currently, we mail one catalogue a year and several printed marketing pieces. Through more efficient data management we have been able to reduce the amount of wasted catalogues, and marketing literature. As our customers become more comfortable shopping on the internet, our ability to reduce paper increases and we monitor how we use this medium carefully.

Energy and Water

Our offices are heated and cooled by a centrally controlled system set on a summer/winter schedule. Any changes to the settings have to be approved by the Health and Safety Co-ordinator.

We ask all team members with access to computers to switch off their machines when not in use. All machines are checked prior to the building being locked up at night.

All staff are responsible for turning off lights that are not on motion sensors. All small electrical appliances are monitored and switched off accordingly.


We have a green transport policy in place and encourage the use of public transport, car pools, cycling and walking where possible. This includes a pool bicycle for staff usage, and all information is on notice boards in the staff room and on the company intranet.

Our company vehicles are regularly serviced and are checked for fuel efficiency, catalytic converter efficiency, emissions and battery life.